3 Key Technologies Every Real Estate Agent Should Use

By Erin Catron

I thrive at the intersection of real estate and relationships especially when it comes to our team.

Thinking about stepping up your real estate game but not sure where to start? After years of being in this industry, one of the best ways to improve your real estate business is to invest in technology. Today, I’ll share with you the three key tools that have made a huge difference in my business and can do the same for you.

1. Get a CRM: First up, you need a CRM. That stands for Customer Relationship Management system, but don’t let the name intimidate you. It’s a super-organized tool that keeps track of everyone you interact with—clients, leads, and contacts. With a CRM, you won’t forget who you’ve called, texted, or emailed. Everything is stored in one place, so you can easily check your notes and pick up where you left off.

2. Use DocuSign or Dotloop: Next, let’s talk about paperwork. It can be a hassle, but tools like DocuSign or Dotloop make it manageable. They allow you to handle all your documents online, eliminating the need for messy stacks of paper. Plus, you can access your files anytime, anywhere. In my office, we rely on Dotloop because it integrates seamlessly with other tools we use, making everything smooth and efficient.

3. Invest in Great Photos: Finally, if you want to grab a buyer’s attention, high-quality photos are essential. I use Matterport to create stunning virtual tours and 3D floor plans. While it’s an investment, it’s one that pays off by making your listings stand out. If photo editing isn’t your strong suit, Box Brownie is another great tool that helps you perfect your images with just a few clicks.

These tools aren’t just nice to have; they’re essential for success. They help you stay organized, simplify paperwork, and present your listings in the best possible light. If you need help in further improving your real estate business, you can reach out to me at (918) 984-0994 and I’ll help you.