3 Ways To Grow Your Real Estate Business

By Erin Catron

I thrive at the intersection of real estate and relationships especially when it comes to our team.

In real estate, one of the most crucial aspects of building a successful business in real estate is effective lead management. If you don’t have anyone to call or reach out to, you must be wondering: how do I grow my business? If you’re at this stage, don’t worry—we know exactly how you feel. It is even more daunting when you discover that a lead from your database has bought a house through someone else. To prevent this, you need a structured approach to follow up with every lead. That’s why today, I will share three proven strategies to help you manage your leads:

• Turn every lead into an opportunity. In our view, there are no “bad” leads; every lead has potential. If you want a successful career in real estate, you need to change your mindset and view every lead as a potential business opportunity. Some leads might take longer to convert, but with diligent follow-up and effective systems, you can turn these leads into transactions with patience and consistency.

• Have a good data management system. A great data management system is essential. At The Catron Team, we use a Customer Relationship Management tool that allows us to set up automatic campaigns, saved searches, and scheduled follow-ups.
• Follow up regularly. Ensure you have a system in place that allows you to stay in touch with every lead consistently. This persistence, paired with a good communication strategy, will help you convert more opportunities into successful transactions. Your communication strategy should include calling, texting, emailing, and sending videos. The goal is to reinforce your value that when they’re ready to transact, you’re the first person they think of.

Understanding the potential in the leads you already have can be a game-changer for your business. If you have any questions or need further assistance, feel free to reach out to our team at 918-396-8247. We’d love to connect and help you succeed. We look forward to talking with you!