Why Is Setting and Tracking Your Real Estate Goals Important?

By Erin Catron

I thrive at the intersection of real estate and relationships especially when it comes to our team.

How can setting and tracking goals help you become successful? Every year, our team sets aside dedicated time for goal setting where we review our performance for the past year and plan for the one ahead.

This year was extra special because we could gather as a group and had a standout moment hearing from an agent who’s been with our team for a couple of years. Her success story will surely make you realize the importance of making goal-setting a habit.

Tracking goals can help you realize your full potential. When she first joined us, she was coming from a career in staging homes and was making about $30,000 a year. While in the real estate world, she hadn’t stepped into selling homes and realized her potential yet.

Fast forward a few years, and wow! What a transformation! Today, she’s consistently earning over $75,000. Some years, she’s broken six figures. But you know what’s even better than the numbers? The confidence she’s gained. She told us, “I never thought I had this much value to offer, and I definitely didn’t think I could help people like this while building a life I’m proud of.”

What made the difference? It wasn’t luck or an overnight miracle. It was setting clear, intentional goals and sticking with them.

You’ve got way more potential than you probably even realize. Don’t sell yourself short. Set those big goals and give yourself the time, tools, and grace to grow. And if anything good happens, you can always call or message me! I can’t wait to hear your story.